Think, Read, Cook

Because no single way of eating works for everybody.

The Unspeakable Horror of… Breakfast Cereal

FrootLoops1

Are you really going to put that in your mouth?

The first pre-packaged cold breakfast cereal, Kellogg’s Corn Flakes, was created by Dr. John Harvey Kellogg at his sanatorium in Battle Creek, Michigan. And it was designed to help prevent… masturbation.

No kidding. You can read about it here.

Besides the unfortunate origins of breakfast cereal as part of a religious anti-sex crusade, look at how it’s made. Grains are crushed, put into a huge vat, mixed with flavourings and vitamin supplements, and cooked on high for hours. The added vitamins are there to put back the nutrients destroyed by this kind of cooking – though whether those added vitamins would survive the process any better than the ones naturally in the grain is a question I can’t answer. Then the whole mess is “enriched” with yet more vitamins, water, sugars, salt, artificial colours, flavours, and preservatives, and cooked some more. Then it’s extruded into shapes, air-dried, sometimes roasted yet again… or if it never reaches the cooking extruder, it’s mashed between huge rollers, or puffed with more heat, and air-dried, and swollen with moist heat, dried some more, and then baked. And then it’s coated with more sugar, since by this time it tastes like nothing at all by itself. Oh, and BHA and BHT are added to help keep the stuff from going stale – they are allergens, human carcinogens, and so on. Have a look here, and another look here, for even more details of the process.

So now you that you know what you’re eating… do you really want to keep doing it?

If starting your day with a bowl of grains is your idea of a good time, than for heaven’s sake, cook up some wheat berries or barley kernels or oatmeal, and eat that. At least it would be a form of food. And it certainly couldn’t get any blander than the cold, wretched extrusions out of the expensive cardboard box.

Better yet – have a piece of fruit. Or some eggs. Or a bowl of beef soup. Something that’s food. With flavour in it.

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2 comments on “The Unspeakable Horror of… Breakfast Cereal

  1. judy
    March 28, 2013

    Hear hear or is here here!

    • thinkreadcook
      March 28, 2013

      The first, I believe! And I wish more people agreed with us!

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This entry was posted on March 25, 2013 by and tagged , , , , , , , , , , .

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